Chanting is typically a spontaneous expression of collective intentions.  We noted below how creepy it is when corporations muscle in on the act. Now I see a major corporation, Panasonic, has tried to self-consciously introduce and promote a chant to promote a football player they are sponsoring. There seems to me to be a stark contrast between the slickness of the presentation, with a DJ in charge of a massive deck with multiple turntables, all in the shape of a football boot, and the-there is no gentle way to put this-dumb nature of the chant itself.  I fear we may see more of this shortly.